Finished Shots
Hugo Boss "The Scent for Him" (2016)
Chromista Films
Shot in the Sky Lobby of the Freedom Tower
German model Anna Ewers is the perfect embodiment of the BOSS woman's dual aesthetic - strong yet sensual, with an ability to captivate wherever she goes. She is the ultimate seductress.
Her male counterpart, British actor Theo James, is the personification of the seductive side of the BOSS man: as confident in his physical presence as he is unselfconsciously aware of his natural allure. This combination makes him irresistible.
Inspired by the art of seduction and irresistible act of getting closer, the luxurious and sensual perfume is designed to elicit a hidden seductive power that envelops the wearer with a captivating allure.
Designed by Jason Wu, Artistic Director for BOSS Womenswear and shot by acclaimed American director, screenwriter and film producer, Darren Aronofsky, famous for Requiem for a Dream, Black Swan and Noah
#GetCloser
#BOSSTheScent
Music by The Weeknd - High for This. Discover more: http://www.fragrances.hugoboss.comJason WuDarren AronofskyFreedom TowerWTCDivergentInsurgentTheo James
Lady Gaga "Marry the Night" (2012)
Factory Films
Lady Gaga directed the music video, which was filmed in New York City. It tells the story of when she was signed by her label Interscope Records after being dropped from her former record label, Def Jam Recordings, with scenes in a clinic, a dance studio, her own New York apartment and on a car's rooftop at a parking lot. Prior to its release, the music video was teased with video stills and previews. Critics wrote positively on the clip, deeming it creative and ambitious, while lauding its narrative theme.Samsung "From Dream To Reality" (2017)
Hungry Man
Director Max Joseph of "Catfish" fame directed this cross-country zoetrope shot entirely on a Samsung cell phone and a full union crew and premiered it on YouTube.
Here's a link to the video:
https://www.youtube.com/watch?v=mlCflbej6EM&t=317s
And here is a link to the making of (who shot the drone footage off city permit):
https://www.youtube.com/watch?v=8nEqb0WE-BM&t=234sSubway "Creating Healthy Change Around the World" (2016)
B-Reel
Subway shares its hope to help create healthy changes at all of its worldwide locations by removing artificial flavors, colors and preservatives. As farmers harvest and Subway employees chop some of the over 390 million pounds of fresh vegetables Subway serves every year, the sandwich chain says it tries to use its size and resources to stay fresh in the ever-changing world.
Farm and park shot in studio zone. NYC shot was filmed under No Permit Required rules.Pepsi/Empire "Jamal Lyon's Train Ride" (2015)
Wondros
Director: Lee Daniels
Pepsi Ad integrated into the Fox Program "Empire" Jamal Lyon (Jussie Smollett) of "Empire" is being chauffeured through New York City to his concert and asks the driver to pull over. He runs to catch the subway and all color fades to a less saturated tone. A passenger recognizes him and enthusiastically tosses him a brightly colored bottle of Pepsi. As Jamal drinks the Pepsi, the coloring is restored and the song that helped him win an endorsement deal with Pepsi in Season Two, Episode Eight of "Empire" begins to play. The subway passengers begin to stand up, clap, drum and dance along with his song "Ready to Go" as he performs signature moves from the number. Upon exiting the station, Jamal is fully revived and ready for his show. He walks out and the master of ceremonies can be heard introducing him as he confidently approaches the spotlight.Amazon Prime "A Beautiful Tureen" (2015)
Moving Parts
As two brothers are preparing for a turkey dinner with their mother, she asks them a series of questions over the phone. One brother relays her questions to the other, asking if he has a turkey platter, a gravy boat and a tureen. The brother holds up makeshift objects that could work, like two plates for the turkey and a glass mug for the gravy. However, his brother rejects his ideas and tells their mom that he has it covered while his brother orders what they need with Amazon Prime using the Amazon app. While admiring the tureen after it arrives, the doorbell rings and they scurry to hide the boxes from their mom.
Successful one off with IBT 817.Reddi Wip "Champions of Joy" (2015)
B-Reel
To ensure #ShareTheJoy is shared as widely as possible, Reddi-wip's first new national TV advertising campaign in three years, created by DDB California, debuted on Sept. 28, 2015. Comprising four TV spots (one specifically for holiday) and one long-form video, the #ShareTheJoy ad campaign is a creative and emotional look at the power that sharing joy can bring to our lives – as well as to the lives of those with whom we #ShareTheJoy.Jennifer Nettles - "Sugar" (2015)
RSA Films
Jennifer Nettles’ video for her ultra-catchy song “Sugar” looks like something straight out of a fairytale — complete with handsome suitors.
The fun, lighthearted video also features Nettles frantically trying to box up cupcakes on an assembly line and trying out some new mesmerizing recipes with her co-bakers until the shop eventually closes up for the day and Nettles flips the “Open” sign with a wink.Celebrity Apprentice Season Launch
Moving Parts
Director: Mark Bennett
THE CELEBRITY APPRENTICE -- Pictured: (l-r) Back row: Tionne "T-Boz" Watkins, Clint Black, Claudia Jordan, Natalie Gulbis, Herschel Walker, Brian McKnight, Jesse James, Andrew Dice Clay, Tom Green, Dennis Rodman, Brande Roderick, Chloe Kardashian; Front row: Melissa Rivers, Joan Rivers, George Ross, Ivanka Trump, Donald Trump, Donald Trump, Jr., Scott Hamilton, Annie Duke -- NBC Photo: Mitchell HaasethNBC "Celebrity Apprentice Returns" (2014)
Moving Parts
Donald Trump is back with Olympic gymnast Shawn Johnson, TV personality Leeza Gibbons, actor Lorenzo Lamas, musician Kevin Jonas, Olympic snowboarder Jamie Anderson, retired baseball player Johnny Damon, actress Vivica A. Fox, news personality Geraldo Rivera, reality star Kate Gosselin, actor Ian Ziering, former NFL star Terrell Owens, comedian Gilbert Gottfried, “Deadliest Catch” star Sig Hansen, “Real Housewives” star Brandi Glanville, actress Keisha Knight Pulliam, and reality star Kenya Moore.H & R Block "Wrecking Bunny" (2012)
Station Films
Commercial for tax preparation. You need the right tools to do a job. You would not use a bunny to wreck a building. Yes this was a real stuffed bunny not a green screen! Hidden camera spot of reaction to this bunny was somewhat dashed when it ended up being a very cold day and few people were out.Freeform/Honda "Pop Up Santa" (2017)
NuContext Creative
Commercial shot for Honda and Freeform (formerly ABC Family) to kick off the 27 days of Christmas Campaign. Isaiah Mustafa of Shadowhunters takes a deserving family on a New York adventure inspired by the movie ELF....in a Honda of course that the family gets to keep! A successful repeat one-off for the Location Department!